Panasonic aims to sell 22,000 printers next year
Electronics firm Panasonic is targeting to sell 22,000 multi-function printers by the end of next year.
By PTI |
NEW DELHI: Electronics firm Panasonic on Wednesday said it is targeting to sell 22,000 multi-function printers by the end of next year, growing at around 30 per cent.
"We are targeting a growth of 30 per cent in unit terms by 2008-09. In the next fiscal, we would sell around 22,000 units," Panasonic Asia Pacific Chief Operating Officer Chander Kohli told reporters here.
Panasonic on Wednesday launched a range of multi-function printers priced bewtween Rs 11,000 and Rs 26,000. "The new printers are cost efficient and the company is targeting small and medium scale enterprises, public sector units and educational institutions," he said.
The company, electronics brand of Matsushita Electric Industrial, plans to tap burgeoning retail market of the country for increasing sales and is also in talks with major organised retail players.
"We will push the machines in the IT and retail segment, with the mass merchandisers like Reliance and Croma," he said, adding that it has already identified 160 IT channel partners.
Kohli said the company's current market share in A4 laser multi-function printers segment was about 7 per cent, while the target was to capture up to 10 per cent by the end of next fiscal.
Kohli said, in the imaging industry, Panasonic was currently facing competition from HP and Samsung but with the introduction of the new low-cost per copy products, the company would become more prominent in the IT space.
"We are targeting a growth of 30 per cent in unit terms by 2008-09. In the next fiscal, we would sell around 22,000 units," Panasonic Asia Pacific Chief Operating Officer Chander Kohli told reporters here.
Panasonic on Wednesday launched a range of multi-function printers priced bewtween Rs 11,000 and Rs 26,000. "The new printers are cost efficient and the company is targeting small and medium scale enterprises, public sector units and educational institutions," he said.
The company, electronics brand of Matsushita Electric Industrial, plans to tap burgeoning retail market of the country for increasing sales and is also in talks with major organised retail players.
"We will push the machines in the IT and retail segment, with the mass merchandisers like Reliance and Croma," he said, adding that it has already identified 160 IT channel partners.
Kohli said the company's current market share in A4 laser multi-function printers segment was about 7 per cent, while the target was to capture up to 10 per cent by the end of next fiscal.
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Kohli said, in the imaging industry, Panasonic was currently facing competition from HP and Samsung but with the introduction of the new low-cost per copy products, the company would become more prominent in the IT space.
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