Orient Electric launches air-circulating chandeliers

Orient Electric Ltd, an arm of the CK Birla Group, has launched the new Eleganza series of air-circulating luxury chandeliers.

“The company is targeting to not only grow in this category, but also building a dominant share in the next two years,” Atul Jain, executive vice president, Orient Electric, said in a media statement issued on Thursday.

The Orient Eleganza range includes three alluring, distinctly-featured air-circulating luxury chandeliers. It is available in the price range of Rs 17,500 to Rs 23,500.


“With rising aspirations and affluence driving consumer-spending in India, there is an ever-increasing demand for world-class luxury products,” Jain said.

The demand for luxury lifestyle is no longer confined to tier-1 cities, it is equally prevalent in tier-II and tier-III cities, he added.