Mobile shipments yet to recover amid rising prices
The entry-level segment saw a sharp decline in shipments even as the supply situation improved in 2022, said market trackers.
By ET Bureau |
The Indian smartphone market showed a degrowth for the second time in two years as consumer demand dwindled on account of high infl ation. The entry-level segment saw a sharp decline in shipments even as the supply situation improved in 2022, said market trackers.
They expect a rather diffi cult and elongated recovery process, as worries around rising prices and excess inventories continue to remain a concern, at least till the fi rst half of 2023. A look at the performance of smartphone brands in 2022 and the way forward.
Will the smartphone market recover in 2023? Expectations (Shipments)
Vendors and channel partners need to rethink their plans for their entry-level portfolios, driving 5G device affordability with attractive trade-in programmes and fi nancing schemes
