LG India to invest Rs 200 cr in SMB biz

NEW DELHI: Consumer electronics major LG Electronics India Pvt Ltd on Wednesday announced its foray into the nation’s small and medium business (SMB) market. The $400-million SMB market will now witness the launch of an extensive range of office solutions developed by LGEIL.

India is the second largest country in the world in terms of the number of SMBs totalling to 35 million. With more than 70% of the Indian SMBs preferring one stop shop buying for all their office equipment, this sector provides immense opportunity and potential for growth. With this, LGEIL plans to invest Rs 200 crore over the next 3 years in this initiative. The LG SMB Solution is an attempt to provide a full range of electronics, appliances & computing solutions to SMB owners at ‘one-stop’.

“With the launch of LG SMB Solutions, we aim to support the Indian B2B segment with our collective offering. We are confident that our technology strength backed with market insight and research will enable us to offer SMB specific and vertical specific products, creating an effective business environment for SMBs in India. The single source buying & service support will enhance the comfort of Indian SMB customers.” said M B Shin, managing director, LG Electronics India.

The range of products includes network monitors, digital signage, projectors, surveillance security, water purifiers, air conditioners, refrigerators & microwave ovens.