LG eyes 35% market share in flat panel display in 2009

NEW DELHI: Consumer durables major LG Electronics India (LGEIL) on Tuesday said it is eying 35 per cent market share in the estimated 14.5 lakh units Indian flat panel display market this year with the launch of its new range of 'Scarlet series' of LCD televisions in the country.

"With the launch of the SCARLET 2.0 series, LGEIL plans to capture around 35 pc of the estimated 14.5 lakh units FPD market by year end. Currently, we are having around 26 per cent share in the market," LGEIL Business Group Marketing Head Home Entertainment and B2B Amitabh Tiwari said in a statement.

The company said the new Scarlet series is built using the In-Plane Switching Panel Technology (IPS), which offers higher resolution and low power consumption.

"Post the overwhelming response we received from Scarlet I which contributed a remarkable 20 per cent of total FPD Sales, LGEIL decided to revive the unique experience with an even more advanced product in terms of style & design," Tiwari said

Scarlet 2.0 series from LG is available in TruMotion 100Hz full high definition format in 47 inches, 42 inches and 32 inches screen size at a price ranging from Rs 49,990-99,990, the company added.