Lexar appoints Shabu Sultan as country general manager in India

Global memory and storage solutions brand Lexar has appointed Shabu Sultan as its new country general manager for India operations.

Prior to his appointment, Sultan held several leadership positions across SPT Consultants, Micron Technology, Memory Technology Middle East, and DTK Computers.

"My goal is to expand Lexar's business tenfold by forming a high performance team, establishing strong partnerships, and nurturing existing relationships," Sultan said, commenting on his new role.


The flash memory provider, headquartered in San Jose, United States, said in a statement , that it will be looking to significantly expand its market share in India and enhancing its brand equity through strategic partnerships in the next three years.

"With a professional background spanning over two decades in trade, channel, and IT distribution, Shabu is well-equipped to handle the challenges and capitalize on opportunities in a dynamic market like India. His multi-functional expertise in managing new markets for technology and digital lifestyle products will prove invaluable in driving Lexar's growth in India. We are confident that under his leadership, we will be able to chart a path towards unparalleled achievements and redefine Lexar’s growth story in India," said Fissal Oubdia, General Manager – Middle East, Africa, India and CIS, Lexar Co. Ltd in a statement.