LAVA in talks with realtors for India foray

NEW DELHI: Sweden-based electronic products maker LAVA Electronics AB is in talks with real estate firms Ansal API, Omaxe and Parsvnath for a possible India entry through a franchisee arrangement.

The LCD television maker, which gets 60% of its revenues from the B2B segment, is planning to sell its products to large hotel chains. The company clocked a turnover of e60 million last year.

LAVA executives met officials of real estate companies during the weekend. LAVA Electronics MD Christian Svantesson said: ���We are aggressively looking for a suitable franchise partner and aim to enter India by the third quarter of 2009.������

He said his company will have exclusive outlets to cater to consumers directly but five-star hotels would continue to remain its focus area.