Kingston eyes 50 pc India market share in memory products

MUMBAI: Kingston Technology, the world's largest independent manufacturer of memory products with worldwide revenues of USD 3.8 billion, targets to capture 50 per cent of the Indian market by end of next year.

"We are a year-old in India but there are only a few players in the market. With our strong network of distributors we hope to capture 50 per cent market share by end of 2008," Kingston Country Manager, India Nitin Malhotra the media.
The company designs, manufactures and distributes memory products for desktops, laptops, servers, printers and flash memory products for PDAs, mobile phones, digital cameras and MP3 players.

"We are hoping to have global revenues of USD 5 billion in this calendar year. The Asia Pacific region is contributing 20 per cent to our total revenues...we expect a double-digit growth in India in the next couple of years," he added.

As per various estimates, the PC market in India was growing at an average of 22-25 per cent year-on-year while the market for laptops had witnessed 100 per cent spurt in sales due to low prices.

"The growth in these segments will drive the growth in memory products...even the mobile and digital camera markets are witnessing high growth," Malhotra said.

Kingston products in India are distributed by HCL, Avnet India, Ingram Micro, Kobian Electronics and Transtek Infoways. It has manufacturing facilities in Taiwan, China, Malaysia and California.