Indo Asian Fusegear forays into Sri Lanka
After foraying into Europe and the Middle-East, electrical equipment maker Indo Asian Fusegear Ltd has now launched its entire range of products in Sri Lanka as part of its overseas expansion drive.
By PTI |
NEW DELHI: After foraying into Europe and the Middle-East, electrical equipment maker Indo Asian Fusegear Ltd has now launched its entire range of products in Sri Lanka as part of its overseas expansion drive.
IAFL has tied up with the Nawaloka Group and opened an exclusive showroom in the island nation to sell the entire range of Indo Asian products, the Delhi-based company said in a release.
Nawaloka has formed a new company called Meyra Trading Co Ltd to promote Indo Asian products, it said.
"Having been present in European and Middle East markets, we were keenly looking for launching our range in SAARC countries. These markets have immense potential and the life style in these markets is similar to that in India," IAFL Chairman and Managing Director V P Mahendru said.
Mahendru said the company would increase its focus in the neighbouring countries and has already launched products in Nepal.
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"We are targeting delivery of over Rs 2 crore worth of products during the first year of operations and aim to become number one in the Sri Lankan market within the next two years," he said.Start a SIP with as low as ₹500 with ET Money App!
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