Hyundai Electronics to spend 4 cr on commercials

NEW DELHI: Hyundai Electronics India Limited (HEIL) of Videocon Group on Monday said it would spend Rs 4 crore on advertising during this festival season as it announced a new promotional campaign aimed at Rs 450 crore turnover in 2007-08.

"HEIL has been able to achieve a turnover of Rs 100 crore. In this fiscal, HEIL hopes to achieve a turnover of Rs 450 crore," a company statement said.

The 'Hyundai Pe Hyundai' offer gives an assured gift with the purchase of any Hyundai CTV or AC during the promotion period and the company is spending Rs 4 crores on advertising through print, radio and Internet.

With the assured gifts, consumers are also entitled for a scratch card which offers an opportunity to win gifts like Hyundai LCDs, Hyundai DVDs, T-shirt, Hyundai AC's and Hyundai Elantra Car.

"Consumers plan their buying during the festival season. We thought of offering them assured gifts on purchase of CTVs and ACs.

In addition to high quality products coupled with Korean technology, we would offer them a chance to win an Elantra," Hyundai Electronics COO Eric Braganza said.