Havells to relaunch Sylvania brand in India after 17 years

NEW DELHI: Electrical equipment maker Havells on Monday said it will relaunch 'Sylvania' brand in India, 17 years after it was discontinued, with investing Rs 120 crore in marketing and network expansion this year.

The company, which will now form a separate entity called Sylvania India, is targeting the 'Sylvania' range to become a Rs 500-crore brand in the next five years. "We are relaunching Sylvania brand in India with the latest technology from Europe in the next two-three months, which will be around the Diwali season," said Havells India joint managing director Anil Gupta.

In 2007, Havells had acquired Frankfurt-headquartered Sylvania for $300 million through its Dutch subsidiary Havell's Netherlands BV. Sylvania was earlier present in India through a joint venture Laxman Sylvania but lost its way during the 1990's.