Haier to make India export hub for refrigerators
Haier Appliances India, a wholly-owned subsidiary of the $16.2-billion Chinese consumer durable giant, plans to make India an export hub for refrigerators.
By TNN |
NEW DELHI: Haier Appliances India, a wholly-owned subsidiary of the $16.2-billion Chinese consumer durable giant, plans to make India an export hub for refrigerators.
The company is looking at expanding its Pune facility to increase exports of refrigerators to 25% by 2009 from 12% currently. Moreover, the company is targeting a turnover of Rs 550 crore this fiscal as against Rs 325 crore last year.
���We currently export refrigerators to Eastern Europe, Middle East and Africa. Now, we are also looking at the US market,��� said Haier India chief operating officer Pranay Dhabhai at the launch of a new range of split ACs and refrigerators on Thursday. ���Looking at the response for our new products, we would accordingly expand the capacity of the Pune facility to a million refrigerators from 3.5 lakh refrigerators currently,��� he added.
In the AC segment, Haier India is eyeing a marketshare of close to 10% by the end of current year from 4% presently. The country���s ACs market is expected to touch two million units this year. The company would also launch a new range of CTVs and washing machines later this year. ���We are targeting a sale of one lakh units in washing machines and two lakh units in the CTVs segment this year,��� he said.
Moreover, Haier India would spend Rs 23 crore on campaigns and promotions over the next two months. ���So far, we have been spending around 10% of our revenues on promotions and brand-building initiatives. This year, it will be a bit high,��� Mr Dhabhai added.
The company is looking at expanding its Pune facility to increase exports of refrigerators to 25% by 2009 from 12% currently. Moreover, the company is targeting a turnover of Rs 550 crore this fiscal as against Rs 325 crore last year.
���We currently export refrigerators to Eastern Europe, Middle East and Africa. Now, we are also looking at the US market,��� said Haier India chief operating officer Pranay Dhabhai at the launch of a new range of split ACs and refrigerators on Thursday. ���Looking at the response for our new products, we would accordingly expand the capacity of the Pune facility to a million refrigerators from 3.5 lakh refrigerators currently,��� he added.
In the AC segment, Haier India is eyeing a marketshare of close to 10% by the end of current year from 4% presently. The country���s ACs market is expected to touch two million units this year. The company would also launch a new range of CTVs and washing machines later this year. ���We are targeting a sale of one lakh units in washing machines and two lakh units in the CTVs segment this year,��� he said.
Moreover, Haier India would spend Rs 23 crore on campaigns and promotions over the next two months. ���So far, we have been spending around 10% of our revenues on promotions and brand-building initiatives. This year, it will be a bit high,��� Mr Dhabhai added.
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