Eveready Industries India launches 8W LED bulb

KOLKATA: Eveready Industries India (EIIL), a market leader of dry cell batteries, flashlights and a leading lighting solution provider, on Thursday launched India’s brightest ever 8W LED bulb. This latest addition to Eveready’s bulb portfolio offers the highest lumen efficiency at 120 lumens per watt.

The new launch is a result of the company’s endeavor to be ahead in a fast changing dynamic lighting industry with focus on innovation, R&D to develop the best in class products, an EIIL release stated. This new range of lamps will continue to be energy efficient thus resulting in lower electricity bills for the Indian consumer. The product has been positioned as a value pack of 2 with an MRP of Rs 799 being offered to the consumer at Rs 599 (including of all taxes).

The company’s 8W (960 lumens) LED bulb is being launched on snapdeal to ensure that consumers across the country. The product will also be available on all leading online, modern retail formats as well as traditional forms of retail.

Incidentally, Eveready is the market leader of dry cell batteries selling more than 1.2 billion units annually. Apart from dry cell batteries, the company is also the market leader in flashlights selling in excess of 26 million units per year.