Energy-efficient models are darling of the house
Indian consumers are giving energy-efficient home appliances a star billing. Leading white goods companies say their energy-efficient models are selling twice as fast as regular ones since they help cut power bills.
By Writankar Mukherjee, ET Bureau |
KOLKATA: Indian consumers are giving energy-efficient home appliances a star billing. Leading white goods companies say their energy-efficient models are selling twice as fast as regular ones since they help cut power bills.
Energy-efficient home appliances display a rating system that uses stars to show their degree of efficiency. While there is no independent sales data for these star-rated products, top manufacturers claim sales of energy-efficient refrigerators are growing by 25-30% as compared to the category growth rate of 12%. Star-rated ACs are seeing sales rise by 35-40% as against 17% growth in the segment overall.
Encouraged by demand, manufacturers are soon planning to roll out energy-efficient models for washing machines and televisions. The Bureau of Energy Efficiency (BEE), the government body driving adoption of energy-efficient products, has still not made it mandatory for manufacturers to make only energy-efficient models. However, BEE is soon going to roll out energy standards for all consumer electronic products.
���The campaign carried out by BEE and efforts by manufacturers have created a lot of awareness for star-rated products. Hence, we have made our entire refrigerator line-up star-rated. All Samsung split ACs are also star-rated. This has translated into 30% sales growth for these products,��� said Samsung India deputy-MD R Zutshi.
Corroborating, Whirlpool of India V-P (sales) TK Saha said: ���Star-rated products are becoming a basic feature and not a differentiation any more.���
According to BEE, higher star rating ensures greater energy efficiency. The system is on a scale of one to five. ���Consumers will be able to save 20% on electricity costs for each star upgrade. It is an advantage for products like AC which consume high energy,��� said Godrej Appliances COO George Menezes.
Research carried out by Godrej claims that a regular 1.5-tonne window AC will run an electricity bill of about Rs 70-80 for every eight-hour run. Whereas, a similar three-star AC will enable around 50% savings on electricity bill.
���Similarly, a five-star refrigerator will save three times of electricity than its price through its lifecycle of 10 years,��� said Mr Menezes.
Energy-efficient home appliances display a rating system that uses stars to show their degree of efficiency. While there is no independent sales data for these star-rated products, top manufacturers claim sales of energy-efficient refrigerators are growing by 25-30% as compared to the category growth rate of 12%. Star-rated ACs are seeing sales rise by 35-40% as against 17% growth in the segment overall.
Encouraged by demand, manufacturers are soon planning to roll out energy-efficient models for washing machines and televisions. The Bureau of Energy Efficiency (BEE), the government body driving adoption of energy-efficient products, has still not made it mandatory for manufacturers to make only energy-efficient models. However, BEE is soon going to roll out energy standards for all consumer electronic products.
���The campaign carried out by BEE and efforts by manufacturers have created a lot of awareness for star-rated products. Hence, we have made our entire refrigerator line-up star-rated. All Samsung split ACs are also star-rated. This has translated into 30% sales growth for these products,��� said Samsung India deputy-MD R Zutshi.
Corroborating, Whirlpool of India V-P (sales) TK Saha said: ���Star-rated products are becoming a basic feature and not a differentiation any more.���
According to BEE, higher star rating ensures greater energy efficiency. The system is on a scale of one to five. ���Consumers will be able to save 20% on electricity costs for each star upgrade. It is an advantage for products like AC which consume high energy,��� said Godrej Appliances COO George Menezes.
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Research carried out by Godrej claims that a regular 1.5-tonne window AC will run an electricity bill of about Rs 70-80 for every eight-hour run. Whereas, a similar three-star AC will enable around 50% savings on electricity bill.
���Similarly, a five-star refrigerator will save three times of electricity than its price through its lifecycle of 10 years,��� said Mr Menezes.
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