Digiworld & Next Retail's monsoon offer to boost sales

NEW DELHI: In a bid to boost sales, Digiworld and Next Retail -- the nation's leading consumer durable retail chains -- have come out with a monsoon promotional offer whereby consumers can win a Honda Activa scooter every week and 2 cars as the grand prize.

The promotion revolves around customer gratification wherein one lucky customer can win a scooter every week merely by giving a missed call. This is another footstep taken by both the brands to reward the customers. The monsoon offer will continue till July 2015.

Commenting on their initiative towards enhancing their customer experience, Sanjay Karwa, CEO of Techno Kart India, said, "We are always glad to launch such promotions for our customers. Our motto has always been to provide best possible customer experience. We believe the purpose of business is to create and keep a customer."

Techno Kart is the retail arm of the Videocon Group which operates its brands Next Retail, Planet M and Digiworld through online and offline formats. According to the company, to be one of the lucky winners, customers have to shop from the wide range of electronic products available at all NEXT & Digiworld stores across India and give a missed call on a number.

Currently, Techno Kart handles all the backend operations of the retail vertical of the group and forms a common sourcing platform with the aim of improving the customer reach, experience and value for money. The combined retail entity eyes a revenue of more than Rs 2,000 crore by the end of financial year 2015.