Cinema is Coming Home: Experience the Future with Sony BRAVIA 7 Mini LED Series

Cinema is an experience that needs to be felt—albeit arguably—on a bigger screen. Sony understands this sentiment like none other. Enter the all-new Sony BRAVIA 7 series, which offers an unparalleled viewing and audio experience with its advanced features and cutting-edge technology. With OTT platforms offering new films, watching movies from the comfort of our homes is the new norm. The home viewing experience today needs to be like that of theatres.

To bring the magnanimous cinematic experience into our homes, Sony's BRAVIA 7 series is prepared to enthrall viewers with Studio Calibrated modes and IMAX-enhanced certifications that replicate the image quality intended by the makers in a home setting. This aligns perfectly with Sony's "from lens to living room" thinking, ensuring that every detail, from the filmmaker's vision to your living room screen, is preserved with the highest fidelity.

Watch it the way it was envisioned by Creators.

Filmmaking is a deliberate process, with every shot, edit, and sound design carefully crafted to convey a specific narrative, mood, or message. Makers choose specific formats, aspect ratios, and camera angles to guide the audience's experience. Viewers should strive to watch films in their original intended format, free from distractions, to fully appreciate the artist's vision. Makers want viewers to experience their creative projects the way they envisioned them. Watching a big project on a small screen not only stunts the experience but also hides the effort put into it, in terms of production and equipment used to enhance the audio and video quality. Sony understands this and, through the Sony Bravia 7 series, provides viewers with an opportunity to experience cinema the way it was meant to be experienced—in its true form.


With the already established Netflix Adaptive Calibrated Mode and SONY PICTURES CORE Calibrated Mode, Sony is now introducing the Prime Video Calibrated Mode as well. This new mode provides customers with optimal picture quality that is automatically calibrated for movies, series, and, for the first time, live sports. The Sony BRAVIA 7 series is IMAX-enhanced and supports both Dolby Vision® and Dolby Atmos®, delivering incredible brightness, sharper contrast, richer colours, and immersive sound across favourite entertainment on Disney+, Prime Video, Netflix, and other popular streaming services. This means that viewers are in for a treat, as they will get to experience the content in a true cinematic mode!

Step into the future with the advanced AI Processor XR
The BRAVIA 7 Series is powered by advanced AI Processor XR with cognitive intelligence that enhances picture and sound quality by analysing and upscaling content in real time, as real as a human's perception power, delivering a highly immersive viewing experience.

Experience the magic of XR Backlight Master Drive

It's time to experience the true magic of incredible contrast with the Sony Bravia 7 series' XR Backlight Master Drive. There are times when details are unclear while watching a dark, suspenseful thriller or a vibrant nature documentary. But with XR Backlight Master Drive, viewers will get to experience authentic contrast, enhanced shadow detail, and professional-grade performance. With this feature, every scene of the movie or TV series that viewers watch will be displayed with crystal-clear clarity and stunning realism.

Elevate your viewing experience with XR 4K Upscaling and XR Motion Clarity
Viewers would be pleased to know that the new Sony Bravia 7 series enhances non-4K content to near-4K quality by analysing and refining textures and details. This means that an old black-and-white movie would also look aesthetically pleasing while watching it on this Smart TV. The Smart TV also comes with XR Motion Clarity technology that adjusts and enhances each scene frame to keep the motion clear. This means that while enjoying fast-paced sporting events or action movies, XR Motion Clarity will keep the scenes blur-free and smooth.

Bring the cinema experience at home with IMAX Enhanced

The Sony BRAVIA 7 Series features SONY PICTURES CORE (formerly BRAVIA CORE), a movie service that gives a selection of Sony Pictures' latest releases and classic blockbusters. With Pure Stream™, viewers can stream HDR movies at up to 80 Mbps, delivering picture quality comparable to 4K UHD Blu-ray. The Sony BRAVIA 7 Series is also compatible with IMAX Enhanced, certified by IMAX and DTS® to meet the rigorous standards for the best possible IMAX movie experience. This service provides access to the largest collection of IMAX Enhanced movies, offering jaw-dropping visuals and sound quality. The Smart TV also comes with movie credits, allowing viewers to redeem up to 15 movies and enjoy up to 24 months of access to a curated selection of up to 100 movies, which is updated regularly.

Transform your home into a cinema with Dolby Vision and more
Imagine you are watching a war movie, and your current TV is not doing justice to the audio of bullets being fired. Your entire experience of watching a war movie is marred due to audio not being up to the mark. The Sony Bravia 7 series easily solves this problem with its advanced audio and visual technologies, such as Dolby Vision and Dolby Atmos. Dolby Vision™ enhances HDR content with striking highlights, deeper blacks, and vibrant colours, creating a more immersive viewing experience. Whereas, Dolby Atmos provides multi-dimensional sound, making the viewers feel like the action is literally being unveiled in their living rooms.

There's also Acoustic Multi-Audio™ technology that ensures there is no disconnect between what you see on the screen and what you hear. Say goodbye to muffled voices on screen with Voice Zoom 3™, a feature that enhances dialogue clarity by using AI machine learning to recognize human speech and adjust its volume.

Bring home a technological marvel
If the marvellous specifications of the Sony BRAVIA 7 series have stunned you already, you'd be happy to know that there's more. The Smart TV comes in a One Slate design that combines screen and bezel into a single slate, minimising distractions and maximising your experience.

There are three models available: K-55XR70, K-65XR70, and K-75XR70.

The model K-55XR70 is priced at INR 1,82,990, K-65XR70 for INR 2,29,990, and the price for K-75XR70 is INR 3,49,990. These models will be available across all Sony Centres, major electronic stores, and e-commerce portals in India.

So, with the Sony BRAVIA 7 series, it's time to bring home a cinematic experience that will take your viewing experience up a notch. Know more about the Smart TV here.