Canon India crosses Rs 400 cr mark in '06
Canon is embarking on what it calls its second phase of growth in India. The Japanese electronics company which is present across categories like document solutions and consumer electronics has crossed the Rs 400 crore mark in India during 2006 an...
By Vivek Sinha, TNN |
NEW DELHI: Canon is embarking on what it calls its second phase of growth in India. The Japanese electronics company which is present across categories like document solutions and consumer electronics has crossed the Rs 400 crore mark in India during 2006 and has completed its ten years of operations in the country.
According to Alok Bharadwaj, vice president at Canon India, "It is a proud moment for all of us at Canon as we close out first decade in India. The digital imaging industry in India has a positive outlook and we are confident that the next decade will be as successful as the first."
Canon, which recently signed on Indian cricketer Sachin Tendulkar as a brand ambassador, is embarking on an aggressive communication program starting this month. It will be spending over Rs 30 crore towards brand building initiatives.
As a part of the 10th anniversary celebrations Canon will be embarking on a 100 city customer contact program through a Mobile Mini Expo across different tier 2 and tier 3 cities. It would also be announcing the launch of its first Digital Media Lab located at the School of Convergence in Delhi.
According to Alok Bharadwaj, vice president at Canon India, "It is a proud moment for all of us at Canon as we close out first decade in India. The digital imaging industry in India has a positive outlook and we are confident that the next decade will be as successful as the first."
Canon, which recently signed on Indian cricketer Sachin Tendulkar as a brand ambassador, is embarking on an aggressive communication program starting this month. It will be spending over Rs 30 crore towards brand building initiatives.
As a part of the 10th anniversary celebrations Canon will be embarking on a 100 city customer contact program through a Mobile Mini Expo across different tier 2 and tier 3 cities. It would also be announcing the launch of its first Digital Media Lab located at the School of Convergence in Delhi.
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