Avery turns spotlight on retail sector

KOLKATA: Avery India, the subsidiary of global industrial scales and weighing equipment company, Avery Weigh-Tronix Group is looking to diversify into the retail sector. This is part of the company’s brand growth initiative.

The move will help the company power its growth in India. The Avery Weigh-Tronix group owns 53% in the Indian arm.
“We are looking at enlarging our presence in the retail business, given the number of new retail ventures that are being proposed. In addition, we are also keen to grow our existing business in the industrial segment,” Avery India’s managing director Jairaj Singh told ET after the company’s 59th annual general meeting recently.

“India is a strategic market for the group. A growing economy and rising middle-class spell good news for the retail sector. A lot of manufacturing is also coming into India. This trend is good for our industrial products. We hope to capitalise on our strong brand equity in the coming years,” said GG Bowe, director, Avery India.

Avery India has 20% share in the Rs 350-crore Indian market for weighing machines and fuel dispensing systems.
Of this, the industrial segment is dominated by weighbridges and consists of a number of domestic and MNC players.
Mettler, SDG, Global and Schenck are some of the competing global brands in this segment.

Avery is thus relying on its portfolio of high technology products like, process weighing, in-motion weighing and load cell manufacturing to edge past its competitors.