Arise India forays into LED television business

CHENNAI: Electrical goods manufacturer Arise India today announced its foray into LED television business with the launch of 'Spectra' range of television sets.


Aimed at Tier II and III cities, the Spectra LED TV range would be available in eight models from 16" to 50", priced from Rs 7,490 onwards, a company statement said.

Initially, Arise India would offer the TVs in Bihar, Jharkhand, Madhya Pradesh and Chhattisgarh, it said.

"..we now look to redefine our consumer's television viewing experience with our new LED range. With this range, we again seek to alleviate the consumer trust and experience with the brand, on which they have reposed their faith over the past two decades", Arise India, Managing Director, Avinash Jain said.

Arise India currently manufacturers inverters, batteries, gas and electrical geysers, pumps, fans, induction cookers, mixer grinders among others, the statement added.