Apple posts record sales in India with strong growth across iPhone, Mac, iPad, and services

Apple Inc chief executive officer Tim Cook on Friday said the company had a “terrific quarter” in India during the October-December 2025 period, with quarterly revenue record both at an aggregate level as well as for iPhone, Mac, iPad and even services.

Talking to analysts during the company’s first quarter global earnings call, Cook said Apple is continuing to gain momentum in emerging markets including India where sales grew at “strong double-digit” pace. He said after opening the company’s fifth store in India last month, Apple plans to open another store in Mumbai soon.

“We really like what we see there (India). It is the second-largest smartphone market in the world. And the fourth-largest PC market. Despite a very nice growth history, we have a modest share there. So, we think there is a huge opportunity for us there. And we could not be more excited about it,” Cook said.

As per market tracker Counterpoint Research, Apple in 2025 had clocked its highest ever smartphone market share both in volume (9%) and Value (28%) in India. It said iPhone 16 was the top shipped model in India last year.

Apple Inc’s chief financial officer Kevan Parekh said there is a “strong double-digit growth” in the installed base in India which too is “really encouraging”. He said the iPhone active installed base grew to an all-time high and set a new all-time record for upgraders in aggregate and across many countries, including the US, China Mainland, Japan and India.

Counterpoint’s research director Tarun Pathak said Apple ecosystem strength will gain as the all-time high installed base in India is now ripe for ecosystem cross-selling.

“We are seeing a clear 'halo effect' as services, Mac and iPad all posted record quarters. Strong product and channel strength is helping Apple to reach its aspirational user base faster than ever before. Given its current trajectory and strengthened distribution network, Apple is well-positioned to continue its streak of dominance, moving from strength to strength in the Indian market through 2027," said Pathak.

Cook further told analysts that the majority of customers that are buying the company’s products in India including iPhones, Mac, iPad and Watch are all new to that product. “And so it speaks very well to the opportunity there,” he said.

Apple reported double-digit growth year over year across the majority of its large markets which includes the US, Latin America, Western Europe, Greater China, India and South Asia. The company’s global iPhone revenue during the last quarter was $85.3 billion, up 23% year over year, while Mac revenue was $8.4 billion, down 7% year over year, due to multiple launches in the year ago period.

Parekh said despite the subdued Mac revenue, there has been growth in several emerging markets, including Brazil, India, Malaysia and Vietnam.