Apple beats Samsung for 2nd Spot in tablets

Apple has overtaken Samsung to capture the second rank in India’s tablet market with 29% market share in the January-March quarter of 2021, helped by demands of work from home and online studies. According to the latest report by research firm CyberMedia Research (CMR), Lenovo continued to lead the tablet market, followed by Apple and Samsung. Apple iPads continued to perform exceptionally in India witnessing more than 140% year-on-year growth.

“Driven by the everything-from-home trend, Apple had a breakout quarter with iPad shipments growing a phenomenal 144% year-on-year in Q1 2021. Apple’s success is remarkable, as it lacks the cost-advantage that Android tablets have,” Prabhu Ram, head-industry intelligence group, CMR, told IANS.

Apple’s success in Q1 2021 was “primarily driven by the aspirational appeal that the brand enjoys amongst consumers, and its performance in the ed-tech sector,” Ram added.


Apple was able to continue its strong growth momentum from the second half of 2020 into the new year. The iPad’s growth (YoY) was 42% for 2020 in the country while in the Q4 last year, it was a massive 135% (YoY).“Despite facing some supply side crunch through the past year, Apple has been able to gain strength and market share,” said Menka Kumari, analyst-industry intelligence group, CMR.