World Kitchen launches India subsidiary; ties up with TTK

New Delhi: World Kitchen Holding Company LLC, the Illinois-based firm which markets and distributes high-end kitchenware brands like Corelle, Corningware and Pyrex cutlery, on Thursday announced it is setting up a wholly-owned subsidiary in India to be called World Kitchen (India).

Under the new subsidiary, World Kitchen will sell kitchenware to consumers through retail outlets and channel partners.

A press release issued by the company said World Kitchen Holding has tied up with TTK Prestige as a distribution partner for the southern states.

Joseph Mallof, president and CEO of World Kitchen Holding Company said in a statement: “Establishing an Indian subsidiary will enable us to better meet the demands of a rapidly evolving consumer base.” World Kitchen Company also operates as an Asian entity called World Kitchen (Asia Pacific) based in Singapore.