Whirlpool to invest $20 m to launch new products
Home appliances major, Whirlpool of India, a subsidiary of Whirlpool Corporation, will invest about US$ 20 million over the next 15-18 months to roll out new products.
By PTI |
CHENNAI: Home appliances major, Whirlpool of India, a subsidiary of Whirlpool Corporation, will invest about US$ 20 million over the next 15-18 months to roll out new products, a top company official said today.
Addressing a press conference, Shantanu Das Gupta, vice president, marketing said the company was expecting 25 per cent growth this year.
He said Whirlpool has earmarked Rs 70 crore for advertising and marketing. He added that Whirlpool was looking at unveiling a wider product range like ovens and 'built in' range of products.
The company today unveiled a slew of products across four categories, launching refrigerators, washing machines, air conditioners and dryers, which, Gupta said, featured the company's patented sixth sense technology.
The range includes Whirlpool 'Mastermind refrigerator, 'Sensation Neo' washing machine, 'Magicool' air conditioners and 100 per cent automatic clothes dryer.
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Gupta also said that exports were recording a growth of 30 per cent.He said they expected a 27 per cent market share in the refrigerator category, 20 per cent in washing machines and 10 per cent in the air conditioner category this year.
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