Whirlpool hikes prices by 5% from November 1 amidst inflationary heat

Home applicance maker Whirlpool of India Limited implemented a price increase of five per cent across its product range, effective November 1, 2026, the company said on Monday, citing cost pressures, elevated crude prices, commodity inflation and currency depreciation.

Whirlpool's India profits faced headwinds from commodity inflation fueled by geopolitical instability, increase in crude oil prices and currency depreciation.

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"Additionally, margins were impacted by cost upcharges stemming from new energy regulations in the refrigerator & air conditioner categories and investments in Luxuriem launch," it said in a regulatory filing.

The cost pressures were partially mitigated through strategic price increases and robust internal cost-productivity initiatives. However, the company implemented a price hike ahead of the peak Diwali season to further safeguard margins against ongoing inflationary pressures.

Earlier in October, several consumer electronics and appliance makers raised prices of air conditioners, LED TVs, washing machines and other products by 5-8%, as higher costs of copper, steel, aluminium and crude derivatives, along with currency volatility and rising freight expenses, squeezed margins.

Gurugram-based Whirlpool of India delivered consolidated Revenue from Operations of Rs 1,873 crore, a 14% increase over the previous year, largely driven by industry volume growth, strategic price actions and continued premiumisation of its product portfolio.

Its consolidated EBITDA for the quarter stood at Rs 40 crore and Profit Before Tax (PBT) stood at Rs 34 crore.