Tata Group, Woolworths tie up for retail venture

The new venture called 'Infiniti Retail Limited' will be a 100 per cent subsidiary of Tata Sons.

By PTI | Oct 03, 2006, 02.30 PM IST

MUMBAI: India's second largest corporate house, the Tata Group, on Tuesday announced its technical alliance with Australian retail major, Woolworths, to start a specialised retail chain for consumer durables.

The new venture called 'Infiniti Retail Limited' will be a 100 per cent subsidiary of Tata Sons and will offer more than 6,000 products across eight categories.

"This will be a specialised retail chain for consumer electronics and durables, said Tata Sons' Director R K Krishna Kumar.

The brand name of the retail venture will be Croma, he added.

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