Symphony to foray into air-conditioner, BLDC fan, air-purifier segments

New Delhi: Air cooler major Symphony, which specialises in manufacturing air coolers, will expand into the room air conditioner segment in the domestic market.

The company will also make a calibrated and phased entry into BLDC ceiling fans and air purifiers, marking its foray into adjacent consumer durable categories.

The new products will be introduced selectively across ranges, markets and channels from the December quarter, Symphony said in a regulatory filing on Monday.


"The proposed expansion is expected to broaden the company's addressable market in India through adjacent consumer-durable categories with long-term growth potential," it said.

The expansion is consistent with the company's stated focus on strengthening its "Beyond India Summer Products" (BISP) portfolio, even as it looks to reinforce its leadership in the household air cooler category, Symphony said.

The Ahmedabad-based company will leverage its existing capabilities in cooling, brand-building, distribution, consumer insights and after-sales service.

These will be done through third-party manufacturing through ODMs.

"The rollout will follow an asset-light model, with no current plan to invest in in-house manufacturing capacity. Internal accruals will be deployed progressively and prudently towards product development, inventory, brand-building, channel and service readiness, and working capital," it said.

The pace and scale of the expansion will be calibrated to consumer response, execution readiness and satisfactory commercial and operating outcomes, Symphony said.