Sony India targets 30 pc share in LCD TV market

KOCHI: Sony India is targeting 30 per cent of LCD TV market in the country this year with LCD TVs expected to account for 50 per cent of the total CTV industry.

Launching its range of 14 new Bravia models including world���s slimmest LCD TV with 9.9 mm design, here on Tuesday, Mr Sunil Nayyar, GM, sales of Sony India, said LCD TV market size is predicted to increase by 50 % from 1 million to 1.5 million units this year. The company is looking at 30 % share, up from 28 % in last year.

He said Sony is planning to sell 4.5 lakh units compared with 2.8 lakh units last year. It is investing Rs 60 crore to strengthen the brand image. ``We have already shifted our focus to LCD TVs and have started phasing out CRT TVs from last November. We expect the LCD TV business to surpass CRT TVs in 2010.������

In Kerala Sony India is planning to raise its share in the LCD TV market to 45 % from the current 38 %.