Samsung looks to consolidate market share in washing machine segment

HYDERABAD: Samsung India Electronics on Tuesday announced plan to consolidate its market share in the washing machine segment, hoping to increase its share in top load segment to touch 40% this fiscal.

Speaking on the sidelines of launch of its new range of washing machines in Hyderabad, Rajeev Bhutani, Vice-President, Consumer Electronics, Samsung India Electronics, said, “We plan to have a market share of 40% this fiscal and will become the market leaders in this segment.”

Currently, Samsung India Electronics has a share of 35% in the top load segment of washing machines. The company also expects its share in the fully automatic washing machines to increase this year.

The company sold 2 million washing machines worldwide and is looking to have the largest share in the Rs 7,500 crore washing machine market in India.