Preethi Kitchen Appliances launches three new products for the Onam festival season

Riding high on its success in the state, Preethi Kitchen Appliances Pvt Ltd has launched three new products for the Onam festival season.

The company has introduced a new mixer grinder, three models of electric iron and a table top wet grinder in the Kerala market. Preethi had sold 1.3 million mixer grinders in the country and 3.15 lakh mixer grinders in Kerala last year.

The company spokesmen announced a 45 % growth in the sales turnover from the state during the Onam festival season.

The manufacturing process at the company “is R &D driven, formulated from market feedback”, Mr Vijay Srinivasan, managing director, Preethi Kitchen Appliances said.

Preethi, the largest mixer grinder brand, has eight manufacturing plants spread across Tamil Nadu and Himachal Pradesh.