Philips extend television brand licensing agreement with Videocon

KOLKATA: Royal Philips has extended its brand license agreement with PE Electronics Ltd, a Videocon Group company, for the television business in India till December 2017 and with the option to further extend thereafter.

PE Electronics will continue the development, marketing, sales and after sales service activities for Philips televisions in India for the extended term. The original agreement between Philips and Videocon for the brand license agreement for televisions was forged in September 2010.

Royal Philips senior vice president & head of global brand licensing Andy Mintz said PE Electronics has greatly contributed in establishing a sound base for Philips televisions in India, while upholding Philips values across all touch points.

"Philips has full confidence that PE Electronics will continue forth with a strong Philips television lineup, innovative marketing and excellent consumer care, and that the growth of market share in India will continue," said Mintz.

PE Electronics director Saurabh Dhoot said the Philips brand is part of the company’s strategy to deliver premium products.