LG India eyes 33% marketshare

Consumer durable maker LG India is eyeing 33% marketshare in the country���s LCD television industry this year on the back of new product launches. Last year, the company managed to grab a marketshare of 22.7% in the LCD television segment.

LG plans to launch 35 models of LCD televisions in the country by this year end. All the new models of screen size 22 inch and above will carry the IPS technology.

LG India business group marketing head (home entertainment) Amitabh Tiwari said, "The IPS technology will enhance quality and sharpness of the television sets. With the introduction of this technology in the LCD TV sets, we aim to grab a higher marketshare this year."