HP unveils new line of printers
IDC estimates the inkjet all-in-one segment to grow from 440,382 units in 2006 to 734,222 units by 2010.
By TNN |
NEW DELHI: Hewlett Packard (HP) unveiled 12 new products in the personal printing space on Wednesday. The new range is priced between Rs 2,999 (for the single function inkjet printers) and Rs 15,999 (for the wireless all-in-one printer). Select models in the high performance all-in-one range (starting at Rs 4,999) enable users to print photographs directly from memory cards, using six individual ink cartridges and encompass features such as digital camera printing and wireless printing.
With this launch, HP is looking at tapping key vertical segments such as jewellers, exporters, design agencies and photographers to boost its sales. The company is also looking at targeting school children, to position the HP all-in-one range as the perfect study partner for a child's education.
IDC estimates the inkjet all-in-one segment to grow from 440,382 units in 2006 to 734,222 units by 2010. For the four fiscal quarters ended October 31, 2006 HP's revenue totaled $91.7 billion. Of this, $26.8 billion was the contribution of the printer division.
With this launch, HP is looking at tapping key vertical segments such as jewellers, exporters, design agencies and photographers to boost its sales. The company is also looking at targeting school children, to position the HP all-in-one range as the perfect study partner for a child's education.
IDC estimates the inkjet all-in-one segment to grow from 440,382 units in 2006 to 734,222 units by 2010. For the four fiscal quarters ended October 31, 2006 HP's revenue totaled $91.7 billion. Of this, $26.8 billion was the contribution of the printer division.
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