Godrej & Boyce announces launch of Godrej Interio
Godrej and Boyce Mfg Co Ltd on Tuesday announced the launch of 'Godrej Interio' in the city and is targeting a turnover of Rs 1,500 crore by 2010.
By PTI |
CHENNAI: Godrej and Boyce Mfg Co Ltd on Tuesday announced the launch of 'Godrej Interio' in the city and is targeting a turnover of Rs 1,500 crore by 2010.
'Godrej Interio', is a complete furniture solution for homes, offices and special projects, company Vice President Marketing and Sales Manoj Ganjawalla told a press conference here on Tuesday.
The company has unified the Godrej Furniture and Interiors Group to offer its furniture under the Godrej Interio brand, he said.
Godrej Interio Chief Operating Officer Anil Mathur said the company currently has 200 Godrej Interio outlets across the country. "We are planning to increase it to 300 during the year," he said.
He said the company had about 38 to 40 outlets in the South, which would be ramped upto 60.
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Godrej Interio has set aside a budget of Rs 31 crore for advertising and promotional activity for the interio brand during the year, Mathur said.Start a SIP with as low as ₹500 with ET Money App!
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