From selling 50k TV units in May, Vu television unveils its new range of Ultra 4K TVs in India

Vu Televisions, a leader in the premium television segment and the largest seller of 4K TVs in India, on Wednesday unveiled its new range of Vu Ultra 4K Television at 12.30 PM on YouTube. It’s a first by any television brand across the world to do a product launch from home. This fully loaded TV comes with an Ultra-edge 4K display with 40 percent enhanced brightness, backlight controller, sports sound mode, pro-picture calibration and parental block to make your home quarantine experience blissful. The new Vu 4K Ultra television is available in 4 sizes – 43”, 50”, 55” and 65” in the price range of Rs 25,999 to Rs 48,999.

Speaking about the launch, Devita Saraf, Chairperson and CEO, Vu Televisions said, “In the last one month, Vu has emerged as the No. 1 television brand in India. We have sold over 50,000 television sets in the month of May. This just goes to prove that our product quality, innovations, features and customer service are unmatched. Our new 4K Ultra TV has been designed keeping in mind the needs of our customers who are working from home, binge-watching, and looking at television as an entertainment source for the entire family.”

Vu Ultra 4K TV’s latest feature pro-picture calibration allows the viewer to take charge of technical controls such as gamma correction, noise reduction, colour temperature, HDMI dynamic range and host of other technical features.


The sports surround sound feature on the new Vu Ultra 4K TV ensures that the viewer gets the best immersive experience of a stadium right inside his home. Another important feature added in this range of television is parental block. With families spending time at home together, this feature will allow parents to control what their kids are watching while they are at home.

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(This article has not been produced by ET Editorial team)