Electrolux expects Rs 22 cr sales during onam
Electrolux says it is targeting a 30 per cent increase in sales to Rs 650 crore in India this year.
By PTI |
KOCHI: International home appliances maker Electrolux on Saturday said it is targeting a 30 per cent increase in sales to Rs 650 crore in India this year as against Rs 500 crore last year.
Launching the 'Onam Ponnonam' offer, Chief Operating Officer Anirudh Dhoot told reporters that Electrolux was aiming to earn Rs 22 crore from sales this festive season from Kerala, a growth of 25 per cent over last year's volumes.
Last year, it had notched a revenue of Rs 16 crore in the state during Onam.
Electrolux has lined up an investment plan of Rs 200 crore in Uttarakhand where a manufacturing unit is to be set up, Dhoot said.
The company expects sales of 23,000 appliances during the festival, Electrolux COO Eric Braganza said.
Kerala is a booming market and Electrolux has a very strong presence and the highest market share of 11 per cent in the state. Presently, about 600 outlets are stocking and selling the Electrolux brand in Kerala. This is expected to grow by 15 per cent this season.
Home Appliances market has seen a 10 per cent growth last year and in the coming year a growth of about 8-10 per cent was expected, the company said.
Launching the 'Onam Ponnonam' offer, Chief Operating Officer Anirudh Dhoot told reporters that Electrolux was aiming to earn Rs 22 crore from sales this festive season from Kerala, a growth of 25 per cent over last year's volumes.
Last year, it had notched a revenue of Rs 16 crore in the state during Onam.
Electrolux has lined up an investment plan of Rs 200 crore in Uttarakhand where a manufacturing unit is to be set up, Dhoot said.
The company expects sales of 23,000 appliances during the festival, Electrolux COO Eric Braganza said.
Kerala is a booming market and Electrolux has a very strong presence and the highest market share of 11 per cent in the state. Presently, about 600 outlets are stocking and selling the Electrolux brand in Kerala. This is expected to grow by 15 per cent this season.
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Home Appliances market has seen a 10 per cent growth last year and in the coming year a growth of about 8-10 per cent was expected, the company said.
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