Blue Star targets 13.5% market share in FY20

Kochi: Air conditioning and commercial refrigeration major Blue Star Limited is aiming at raising its market share to 13.5 % from the current 12.8% in FY 20.

In the current year the market share of the company has increased by 0.5 % to12.8% as it performed better than the industry , said C P Mukundan Menon, president –sales & marketing , products business. `` As compared with 4% industry growth in the room air conditioners, Blue Star achieved 10% growth this year,’’ he said.

The company is hoping its launch of a slew of 75 new models of room air conditioners including energy efficient inverter ACs for extra cooling, in this platinum jubilee year to raise its sales prospects. Menon said at 5-6% AC penetration, the potential is high for the Indian market.


He said the company is likely to close the current year with a turnover of over Rs 5000 crore as compared with Rs 4600 crore in the last year. `` We are expecting a good sales this summer. Normally 70% of the AC sales happen in the first half of the year,’’ he said.

Blue star is the second largest player in ACs in Kerala and the company hopes to hit a market share of 15% in the state, he said.