Bajaj Electricals forays into premium kitchen appliances segment

KOLKATA: Bajaj Electricals has forayed into the premium kitchen appliances segment under the brand name 'Platini by Bajaj'.

This includes products like stand mixer, vitamin juicer and bread maker, the company said in a release issued on Friday. The company will initially sell them through Amazon before launching them in the brick-and-mortar stores.

“Kitchen appliance purchase behavior is evolving from utilitarian to making a lifestyle statement, from generic to specific cuisines. The Platini by Bajaj range of appliances are targeted exclusively at discerning, modern Indian men and women who have a taste for international cuisines and love experimenting with food," said Amit Sethi, vice president & country head marketing, consumer products group. Itanagar, Jul 1 (PTI)