Assembly Luggage: Redefining Premium Travel, Designed in India

At Assembly, we are building a different kind of premium, one that begins in India, is designed for practical travel realities, and now lives in the homes of more than 103K travellers across the country.

We started with a single idea: travel should feel as good as the destination looks. That premise has shaped every category we have launched, from hard-shell trolleys and backpacks to thoughtfully curated travel accessories. Every product begins with the same question: how do Indians actually travel?

That question has guided everything we do, from cabin weight calibration to capacity engineering. Indian carriers operate some of the strictest cabin baggage limits in the world, and our cabin trolleys are designed specifically to meet them without sacrificing the strength or capacity travellers expect from premium luggage.


Our Travel Sets of 3, which include a cabin, medium check-in and large check-in trolley, are made for the way Indian families actually move whether it is a multi-generation holiday, destination wedding, a long-haul trip, or the busy domestic festival calendar. Our product line reflects this thinking.

The Vintage collection, recently launched, draws on the classic trunk silhouette with leather accents and TSA-approved locks- a timeless aesthetic built with a German polycarbonate shell, anti-theft zippers, reinforced corner guards, and 360° silent spinner wheels. The Oblique collection, with its striking geometric silhouette, makes a statement at the airport while delivering unbreakable polycarbonate durability. Rover, with its wide trolley handle, super-silent wheels, and three complimentary packing organisers, is engineered for crowded terminals and uneven pavements. Each piece is backed by a 3-year stress-free warranty.

Beyond hard luggage, we have expanded into laptop backpacks, messenger bags, weekenders, and travel accessories, passport covers, travel kits, neck pillows, and sling bags. Our Oblique laptop backpack includes a hidden passport pocket, integrated rain cover, and trolley sleeve for airport days, reflecting our belief that travel gear should anticipate the moments people often forget to plan for.

Our pricing reflects the second pillar of our mission: that premium does not need to mean imported. Where comparable internationally-designed luggage starts at multiples of the price, our hard-shell trolleys begin at under ₹5,500, with even our full Set of 3 family packs priced accessibly. We achieve this by designing in India, partnering with global-standard manufacturers, and selling direct to consumer, eliminating layers of import duty and retail markups that have traditionally inflated premium travel gear here.

The response has been remarkable. Over 40,000 customers have chosen Assembly so far, and we maintain a strong presence across India's tier-1 cities including Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, Pune and beyond through our digital store and growing offline footprint. Our first two flagship retail stores, in Delhi and Jaipur, give travellers the opportunity to experience our products in person. More are planned in the coming months.

We design for the new Indian traveller[- global, design-aware, value-conscious. well-travelled enough to recognise quality, but unwilling to overpay for a foreign label. We meet that traveller exactly where they are. Our design language is contemporary and considered. Our materials, 100% polycarbonate, durable Polyester that meets international standards. Our features: TSA locks, silent spinners, anti-theft zippers, multi-stop trolley handles matching anything on the global shelves.

The bigger story we want to help tell is one India has been waiting to read: that premium travel gear, designed for the way Indians actually move through the world, can be both world-class and homegrown. With more retail expansion ahead, a broadening product catalogue, and a community of travellers who increasingly see Assembly as their default carry, our next chapter is our most ambitious yet.

ET Future of of Knowledge Work Summit 2026 had Assembly Luggage as an official gifting partner