VNU is now called The Nielsen Company

ACNielsen’s parent company, VNU is changing its name to The Nielsen Company.

By TNN | Jan 30, 2007, 12.59 PM IST

MUMBAI: ACNielsen��s parent company, VNU is changing its name to The Nielsen Company. In a move that emphasizes its best-known brand name and underscores its commitment, the name change is aimed at creating a newly branded and streamlined company, with its focus on innovation and integrated services and helping clients find clarity in complex markets.

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