TA Associates invests $ 25 mn in Fractal Analytics

NEW DELHI: Private equity firm TA Associates today said it has acquired a minority stake in Fractal Analytics, a global provider of advanced analytics to Fortune 500 companies, for an investment of $ 25 million.

The investment by TA Associates is expected to fuel global expansion of Fractal's big data services, the company said in a statement.

Pursuant to the transaction, Naveen Wadhera, Director and Country Head, TA Associates Advisory and Kenneth T Schiciano, Managing Director at TA Associates would join the Fractal Analytics board of directors.

"We believe that the big data space represents a very significant opportunity as companies have understood the power of data driven decision making but are struggling to operationalise and institutionalise analytics inside their organisations," said Wadhera.

Commenting on the transaction, Fractal Analytics Co-Founder & CEO Srikanth Velamakanni said, "We are passionate about helping companies leverage advanced analytics to better understand consumers, optimise pricing & marketing and compete more effectively in the marketplace. Our partnership with TA will help us fuel this passion further."