Rel Money aims 10 mn customers by FY'10 end, huge rural growth

Reliance Money had posted a 60 per cent growth in revenue of Rs 102 crore for the third quarter this fiscal.

Reliance Money had posted a 60 per cent growth in revenue of Rs 102 crore for the third quarter this fiscal and Bandhyopadhyay said that about 20 per cent of the revenue was contributed by the semi-urban and rural areas.

The company which had launched its services in rural markets in 2007, is now present in 5,165 tehsils through its branches, franchisees or agents, which constitutes 90 per cent of the total tehsils in the country.

All financial products and services are being sold through its vast network to the rural masses and the company says that the main objective of spreading its distribution network to these remote locations is to create an awareness about investment opportunities available and developing a culture of systematic investment.

Reliance Money is also offering customised products and services to meet the requirements of the local population in these areas. For example, general insurance for tractors, cattle, farm and also systematic investment plans in mutual funds.
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