One Man Office: That's LIC's latest bet

Life Insurance Corporation of India (LIC) has launched the "One Man Office" (OMO) service to provide its sales force with a comprehensive digital ecosystem, enabling them to serve policyholders seamlessly. The initiative, which went live on 17 February 2025, aims to enhance efficiency and productivity among LIC agents, development officers, senior business associates, chief life insurance advisors, LIC associates, and chief organisers.

LIC’s CEO and Managing Director, Siddhartha Mohanty, described the service as a significant step towards promoting life insurance and improving customer service at any time and from any location. He added that the initiative aligns with LIC’s long-term goal of achieving ‘Insurance for All by 2047’.

OMO is designed to facilitate digital policy sales, provide after-sales services, track business performance, and act as a training and knowledge resource for agents. LIC describes it as a mobile digital office that aims to become a single platform for all business and service-related tasks, accessible via mobile phones.


The service is built on LIC’s ANANDA (Atma Nirbhar Agents New Business Digital Application) platform, which helps agents onboard customers. It offers features such as a premium calculator, benefit illustrations, E-NACH registration, change of address requests, online loan applications, renewal premium payments, and claim-related document submissions. Additionally, it provides access to a knowledge centre, insurance and health-related calculators, an office locator, and NEFT search tools to assist agents in customer interactions.

LIC plans to introduce further features to the application in phases, aiming to adapt to evolving user needs.