FutureScope: BFSI marketing trends you cannot miss in 2024
The Great Indian BFSI Marketing Future Scope 2024’ is a knowledge-driven initiative launched by BFSI Digital Stallions Forum. The forum has 250+ Members who are Chief Marketing Officers, Marketing Heads, Digital Marketing Heads & e-Business Heads ...
By ET Spotlight |
In an industry-first initiative, BFSI Digital Stallions Forum in association with Eleveight as its research partner, launched ‘The Great Indian BFSI Marketing FutureScope 2024’, report. Garnering insights from over 100+ BFSI marketing professionals, the research report delved deep into the contours of marketing & digital marketing in the BFSI industry, identified both tech as well as non-tech trends that are likely to dominate the industry in the years to come, and recommended imperatives for shaping the marketing playbooks of the future. The report was unveiled at The Partner Connect Program
The Partner Connect Program is a BFS Digital Stallions Forum initiative that allows services & solutions providers to reach 135+ BFSI brands seamlessly. The 1st Edition of The Partner Connect program saw participation from leading services & solution providers such as Notify Visitors, Cerebrate Solutions, and Economic Times Prime. What makes the report particularly unique is that it not only spotlights prevailing trends but also offers nuanced imperatives that can help BFSI marketers create marketing playbooks of the future. Upasana Kaul, Co-founder Eleveight, said, “At the very onset we understood that our research had a two-fold objective. One was to identify the trends of the future and two, it was to help BFSI marketers craft out customised and high-impact marketing strategies that will not only amplify the value created by their function but also help their respective firms garner an enduring competitive advantage.”
The Great Indian BFSI Marketing Future Scope 2024’ is a knowledge-driven initiative launched by BFSI Digital Stallions Forum. The forum has 250+ Members who are Chief Marketing Officers, Marketing Heads, Digital Marketing Heads & e-Business Heads across 135+ leading BFSI Brands in India. This has enabled the forum & the research partner to bring forth a nuanced report that truly reflects the thoughts and ideas of industry stakeholders. “The Great Indian BFSI Marketing Future Scope 2024, is aimed at creating the most comprehensive report for the BFSI Sector that shall cover the trends & key movements in Marketing & Digital Marketing in 2024 and shall cover opinions & views from 100+ BFSI Brands”, said Paurush Sonkar Founder BFSI Digital Stallions Forum.
The report underscored 10 overarching trends shaping the contours of marketing & digital marketing in the BFSI sector. These range from the relevance of digital brand building & performance campaigns to social media platforms being used by different sectors within the BFSI sector, the integral role being played by data analytics and primary research to hyper-personalisation & how martech has become a staple in the overall mix of activities planned by the BFSI Sector. “With shifting consumer landscape and the accelerated pace of technological change, it becomes imperative for BFSI marketers to have a holistic understanding of the pulse of their audience. While steps are already being taken in that direction, a more focused approach driven by the right tech interventions can help BFSI marketers claim higher RoI for their functions,” commented Deepika Asthana, Co-founder Eleveight.
The research was done by a leading market research agency Eleveight.
