Coverfox launches Youtube videos for insurance reminders

MUMBAI: Online insurance portal Coverfox.com on Tuesday launched a series of small films on youtube to engage people and alert them to renew their insurance.

The campaign was created in collaboration with BBH India a digital innovation on Youtube.

The company has created 10 videos of 6.5 seconds duration each, hoping to be able to remind people about renewing insurance in a humorous fashion.

"Consumers are exposed to myriad communication messages every day, and insurance as a sector is no different. Thus the task was to ensure we reach out to our audience in an innovative way that results in action. So we thought why not make it a bit fun. With BBH’s expertise, we put together these crisp films that are entertaining yet drive the message home," said Jaimit Doshi, chief marketing officer, Coverfox.

Through these entertaining reminders Coverfox is attempting to reach out to the people who visit the website and yet do not renew their insurance.

The YouTube pre-roll films feature a Coverfox employee vowing to place reminders all over the internet, to help customers catch their deadline. The reminders then show up in popular videos all through the week, every time the customer visits YouTube.