Citi launches new ad campaign
Global financial services company Citi has launched a new advertising campaign for enhancing its corporate brand identity.
By PTI |
NEW DELHI: Global financial services company Citi has launched a new advertising campaign for enhancing its corporate brand identity.
The new ad campaign with the tagline - 'Let's get it done' - features situations such as buying a house, merging a company and graduating from college, Citi said in a statement here on Monday.
The company launched the new campaign for the broadcast, print and online media on Sunday. "We are passionate about making a positive difference in the lives and futures of millions of people, organisations and communities around the world, and we wanted our corporate brand advertising to demonstrate our commitment to that," Citi Chairman and CEO Charles Prince said.
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