Volkswagen India appoints Bishwajeet Samal as head of marketing

MUMBAI: In a bid to further strengthen its core team, Volkswagen, Europe’s leading car manufacturer on Monday announced the appointment of Bishwajeet Samal as Head of Marketing, Volkswagen Passenger Cars in India. He will take charge from 1^st June 2018.

Joined Volkswagen India in 2008, Samal is currently responsible for regional marketing, International Communications at Volkswagen AG, Germany. He returns to India with over a decade’s experience with the VW Group. He fills the position left void by Kamal Basu, who moved to Nissan Motor India recently.

Samal will be reporting to Mr. Steffen Knapp, Director, Volkswagen Passenger Cars India.


Steffen Knapp, Director, Volkswagen Passenger Cars said, “At Volkswagen, nurturing in-house talent and offering a diverse platform of enhanced learning is at the core of our brand philosophy. We are confident that Bishwajeet’s extensive experience in Marketing shall contribute to our growth in India.”

On his stint back to India, Samal said he is overwhelmed to have returned to India and working in this dynamic market.

“I look forward towards further strengthening the brands’ presence in India,” he added.