TVS Motor's Venu Srinivasan says EVs not sole answer to cutting emissions

TVS Motor Chairman Emeritus Venu Srinivasan said electric vehicles should not be treated as the only route to cutting pollution, arguing instead for a technology-agnostic approach that preserves consumer choice. He also backed ethanol blending as ...

New Delhi: Electric vehicles are not the only solution to reduce pollution, and the auto industry should remain technology-agnostic in its efforts to cut emissions while giving consumers greater choice, TVS Motor Chairman Emeritus Venu Srinivasan said on Monday.

"I always believe we have to be agnostic (in technology) and look at the net effect on the country in terms of pollution, quality and environment. So, EV is not the only solution," Srinivasan said on the sidelines of the IFQM Symposium 2026.

He said electric vehicles should be allowed to grow organically, with consumer choice playing an important role. In India, EV adoption has been gaining ground, particularly in the three-wheeler and two-wheeler segments.


On ethanol blending in petrol, Srinivasan said the policy could help India reduce its dependence on fuel imports, while the impact on vehicle performance has so far been limited.

"The degradation in performance is very marginal. I think that should not deter us. After all, the whole of Brazil runs on ethanol," he said.

Srinivasan said consumers should not necessarily need a choice of fuel blends up to E10, but there could be a case for offering a choice at higher blending levels because of concerns over the impact of higher ethanol content on vehicle materials.
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"There might be a mild fuel drop, but I think that is being played up too much. The country should look at the imports. And it is ecologically more friendly...I always believe that their choice should be there," he said.

Srinivasan also stressed the need for Indian companies to raise quality and productivity standards as they seek to expand their presence in global markets.

He said Indian manufacturers would need to meet and exceed international benchmarks in quality and productivity if the country is to secure a larger share of global manufacturing.

"We have to make India synonymous with the word quality," Srinivasan said.
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