Royal Enfield forays into Japan, opens store in Tokyo

BENGALURU: Royal Enfield on Friday announced the launch of its first standalone flagship store in Tokyo, Japan. Located in Suginami, Tokyo, the company, in a statement, said the store would have a complete range of motorcycles, apparel and accessories in addition to spares and service.

Royal Enfield CEO Vinod K Dasari said, "Japan has an evolved motorcycling eco system and a matured riding culture. Not just our motorcycles but also our complete range of purpose-built apparel and accessories catering to riding enthusiasts." The company entered the Japanese market with five models - the Bullet 500, the Classic 500, the Himalayan (411 cc), the Interceptor 650 and the Continental GT 650.