Piaggio ropes in Alessandro Del Piero as Vespa brand ambassador

NEW DELHI: Italian two-wheeler maker Piaggio has roped in world cup winning football player Alessandro Del Piero as global brand ambassador of its brand Vespa.

Piero, who was part of the 2006 FIFA World Cup winning Italian team, will visit India on September 1 as part of the association with the company.

"We are very excited to have Alessandro Del Piero join the Vespa family here in India. Vespa and Piero have many things in common, two worldwide famous Italian symbols recognised for their successes and profound impact on public opinion," Piaggio India MD Stefano Pelle said.

Piaggio launched Vespa brand in India in April 2012. The company has a manufacturing facility in Baramati, Maharashtra, where it produces the iconic Vespa alongside wide range of three and four wheeler commercial vehicles.