Hero MotoCorp sets up new vertical to distribute Harley Davidson products in India

The country’s largest two-wheeler maker Hero MotoCorp Wednesday said it has set up a separate vertical to drive its new business of Harley-Davidson products and merchandise distribution in India.

The company has appointed Ravi Avalur as the business unit head of the new vertical. Avalur will report to Pawan Munjal, Chairman & CEO, Hero MotoCorp.

Avalur has joined Hero MotoCorp from Engines and Engine Components manufacturer Cooper, where he was the Head of Strategy and International Business. Prior to Cooper, Ravi was the Managing Director at Ducati India.


The team in the new business unit also includes four executives from Harley-Davidson’s erstwhile India operations in the areas of sales, marketing, customer experiences, service and logistics.

Hero MotoCorp commenced wholesale dispatches of Harley Davidson products to the dealers from January 18. The company has also on-boarded 11 existing Harley-Davidson dealers in key geographies across the country.